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Sweating out your hair as a barrier to exercise

38% of African American Women reported hair as a barrier to exercise. Sweating out hairstyles, and the time it takes to wash, dry and style hair after a workout were all reported as reasons for not being physically active.  Which is why we created our Stretchy Sports Durag. To preserve...

The Swim Brand Making the Water More Inclusive

SOUL CAP Brand Story SOUL CAP is a UK-based and Black-owned brand founded by best friends, Michael Chapman and Toks Ahmed. They both grew up without learning to swim, and in 2017 joined an adult swimming class to learn together. During those classes, they met a woman with afro hair...

What They Don’t Tell You About Self-Care

Truly taking care of yourself can be hard, but don’t worry, we’re here to help. Self-care has become a bit of a buzzword recently, but it’s not all bubble baths and bars of chocolate. Indulging in treats can be really enjoyable, but true self-care is about doing anything you need...

The Ultimate Guide To Sustainable Fashion

Make the move away from fast fashion more fun and much less overwhelming.  Want to do your bit of the planet and other people? Not sure where to start when it comes to ditching fast fashion? We’ve made things simple with our ultimate guide to sustainable fashion.

How To Spot When A Brand Is Lying To You

Learn to avoid companies that use gross marketing tactics like greenwashing As we become more conscious of the things we buy (and the effect they have on other people and the planet), brands are now trying to play on our good intentions to get us to part with our hard-earned...